Mike Millett and MarketingOB1
MarketingOB1 is Mike Millett's publishing and teaching platform. It is not an agency, not a second company, and not a separate identity. Trust First.
MarketingOB1 is where Mike writes and teaches in public: essays, frameworks explained, arguments made in the open. It carries his own byline and his own voice.
Trust First.
Hello is only the beginning.
MarketingOB1
It is not a persona
This matters more than it sounds. MarketingOB1 is not a character Mike plays and not a brand voice written on his behalf. There is no separation between the two, which means nothing appears under that name that he has not actually said or would not actually say: no invented client, no invented result, no story that did not happen.
The test applied to everything published there is not whether it sounds like him. It is whether it is true and whether he would say it. Those are different tests and only the second one is worth anything.
What it is not
- Not a marketing agency, and not a services company.
- Not a second company competing with Digilu, or a reseller of its offerings.
- Not a separate legal identity. It is a platform name, not a person.
- Not a course platform, and nothing there is behind a payment.
Commercial engagements are handled by Digilu. The teaching is free and stays free, because a platform that argues trust comes before the transaction cannot put the argument behind a transaction.
This site answers
Who is Mike Millett?
MarketingOB1 answers
What does Mike Millett teach and write about?
What it holds
MarketingOB1 is the canonical home for Trust-First Marketing, and it carries the essays: what AI detectors actually measure, why brand management ran out of scope, how trust is actually earned, what AI visibility is worth.
The name is a joke that stuck. It is not a persona and it is not a costume, and there is deliberately none of that visual language here on his own site.