Selected work
Selected work from Mike Millett's career: Digilu, the StratusClean repositioning, franchise marketing, brand strategy and personal brands.
This is a record of the work, not an agency portfolio. What follows describes Mike's own role: where something was done by a team or a company, it says so.
Client work delivered through Digilu is not listed here. That belongs to Digilu and to the clients, and a personal site is not the place to claim it.
The two that matter most
Digilu
Founded in 1999 and still his. The company, the commercial offer, and the ongoing client relationships. Trust Wins.
The relationshipStratusClean
VP of Marketing through a four-year repositioning of Stratus Building Solutions, and the work that became the proof story behind Elevate or Vanish.
The full storyThe kinds of work behind those two
Thirty years across categories that look unrelated and are not. Every one of them is the same problem: a business that needs to be understood correctly by people who are not paying much attention.
Brand strategy and positioning
What a business is, said so the market categorises it correctly on first contact. The StratusClean rename is the clearest example he has: a cleaning company the market kept reading as construction, and four years spent fixing that rather than fixing the marketing around it.
Franchise marketing
A national brand and its local operators at the same time. These are two jobs that fail differently: the brand fails by becoming generic, the operator fails by becoming invisible, and a campaign that solves one usually worsens the other.
Local service businesses
Law firms, trades and service brands whose entire market is a geography. Reviews, local presence and being the obvious answer inside a radius, which is a different discipline from national reach and is more often decided by trust than by budget.
Personal brands
Founders and public figures whose name is the asset. The problem is rarely visibility and almost always coherence: what the person is known for, said the same way everywhere, so a stranger and a machine arrive at the same answer.
Ministries and nonprofits
Organisations that have to earn attention without a budget to buy it. He spent years in ministry before any of the marketing, which is where he learned that a room gives you its attention on trust or not at all.
Systems and infrastructure
Four years owning an entire HubSpot ecosystem taught him the lesson underneath all of it: software does not create a system, it exposes whether one exists. Bad data, unclear ownership and broken handoffs are simply visible in a CRM rather than caused by it.
What is deliberately not here
No client logos, no results claimed on somebody else's behalf, and no numbers that cannot be sourced. The one set of figures on this site sits on the StratusClean page with its provenance attached, and the independent coverage is on the media page where it can be checked.